Since its closure, Kessingland’s Hollies campsite has stood derelict, waiting for new investment and new ideas. But now, thanks to new owners the Beeston Group, it looks like there’s a bright future in store for this sadly neglected seaside treasure.

The Beeston Group hopes to revolutionise the site, by building up to 140 specially designed wig-wams, yurts and other exotic semi-permanent tents, all of which will feature iron beds and other comforts designed to take advantage of the new ‘glamping’ craze, which sees traditional camping glammed up into a sumptuous indulgent break.

The council have held meetings with the Beeston Group and it’s understood that plans are moving forward as local councillors greet news of a new holiday boom with anticipation.

The redevelopment of the Hollies will also lead to a range of new facilities for holidaymakers and Kessingland residents alike, from nature trails and cheap cycle rentals to swimming pools and bars, and it is hoped that the site will create up to 60 jobs in the local community.