Kessingland, as Britain’s largest village, has always had a healthy property market, but local agencies are facing increasing competition from national firms with huge marketing budgets and hi-tech online services, but what can be done to close the gap and rejuvenate local businesses?

New Lettings Software from CFP is proving to be a vital tool for struggling agencies to compete with the big boys.

By allowing simple, out-of-the-box access to cutting edge tools like social media marketing, web-based portfolios, virtual tours and even smartphone apps, smaller local agencies can level the playing field.

Since local firms can provide a more personal touch than a faceless national corporation, estate agency software might give local agents the crucial edge that they need in order to survive.